Hydrogen and Clean Energy Solutions Driving Japan’s Green Transformation

The Delegation of the European Union to Japan is pleased to announce the establishment of the “EU Green Transition Pavilion” at H2 & FC EXPO [International Hydrogen & Fuel Cell Expo], part of SMART ENERGY WEEK [Autumn] 2025, one of Japan’s largest comprehensive exhibitions for energy and environmental technologies, to be held at Makuhari Messe over three days from Wednesday, September 17 to Friday, September 19, 2025. Approximately 50 innovative European SMEs and start-ups will participate in the pavilion, showcasing cutting-edge technologies and solutions.

This business mission is being carried out as part of the EU Business Hub initiative, launched in 2024 with EU funding, and marks the programme’s second participation in SMART ENERGY WEEK. Around 50 exhibiting companies are European innovators specializing in clean energy technologies, energy systems, environmental monitoring, analysis and assessment equipment and devices, and circular solutions.

In the Seventh Strategic Energy Plan approved by the Japanese Cabinet in February 2025, Japan set a target of reducing greenhouse gas emissions by 73% by fiscal year 2040. Through dialogue and exchange during this business mission, Japanese companies are expected to gain exposure to innovative European technologies and expertise, helping to build long-term and strategic partnerships for a sustainable future and contributing to Japan’s energy transition and climate action goals.

1 EU Business Hub @ Smart Energy Week Autumn 2025 | EU Business Hub

2 Cabinet Decision on the Seventh Strategic Energy Plan

■Overview of the EU Green Transition Pavilion at SMART ENERGY WEEK [Autumn] 2025

Approximately 50 advanced European SMEs and start-ups specializing in the following areas will exhibit:

Clean energy technologies

Energy systems

Environmental monitoring, analysis and assessment equipment and devices

Circular solutions

These companies offer innovative solutions tailored to the needs of the Japanese market and are well positioned to address key challenges and emerging business opportunities in the energy and environmental sectors.

To further strengthen collaboration between European and Japanese companies, the EU Business Hub will also host a special networking event in connection with the exhibition. The event is intended to provide a valuable opportunity for exhibitors, visitors, and industry stakeholders to exchange views in a casual setting and explore the potential for new partnerships.

■Strategic Business Matching (EU-Japan Green Transition Business Matching)

To make the most of collaboration opportunities, we encourage interested companies to register on the business matching platform b2match.

https://www.b2match.com/e/eu-japan-green/components/58269/HZdWGrTkWD4Y

For more information

Delegation of the European Union to Japan:
https://www.eeas.europa.eu/delegations/japan

Contact Information

EU Business Hub: coaching_japan@eubusinesshub.eu
EU-Japan Green Transition Business Matching: support@eubusinesshub.eu

Latest News and Event Information

https://japan.eubusinesshub.eu/ja/zuixinnoqingbaoworushou

■About the EU Business Hub

The EU Business Hub is a business matching initiative led by the Delegation of the European Union to Japan. It aims to enhance the presence of European companies in the Japanese market and promote collaboration with Japanese companies, particularly in the fields of digital solutions and green and low-carbon technologies. A total of 10 business missions are scheduled to be carried out between 2024 and 2027. During each mission, European companies receive support such as coaching tailored to the needs of the Japanese market, financial assistance, and business meeting opportunities, while exhibiting in the EU Pavilion at relevant trade shows.